in recent years, under the trust and support of partners across the country, the brand influence and market share of west germany elevator has been greatly improved. in order to further increase the overall business level of partner salespeople, increase their awareness and confidence in west german brands, and achieve better cooperation and win-win results, the west german marketing department and the communication and public relations department jointly organized in august this year. partner sales training, systematic training for more than 200 sales elites from seven regions in jiangsu, beijing, shanghai, and guangzhou. two-day training, how to make partners more effective learning content, to achieve effective training goals? the company carefully arranged this. the contents of this training cover how to introduce customers to west germany elevators, market positioning and competitor analysis, product introduction, and sales experience sharing. on-site through the exhibition area, group discussions, case studies, role-playing, group competitions, site visits and other diverse forms, with the participants to discuss and solve common problems in daily sales.
leaders of the company visited the nanjing railway station training station on the first stop and issued the opening speech titled "the planning and development direction of west germany". when referring to “what are the major actions that west germany will take to improve its market position,” said: “we will continue to launch competitive products; optimize employee and partner training; improve internal processes and respond faster to partners and customers. demand; working with partners to consolidate their position and share in third and fourth-tier cities.”
in the section "how to introduce customers to the west german elevator", the role-playing session left a deep impression on the trainees of each station. the regional general manager acts as a customer, and the trainee simulates the salesman at the scene. when the “customer” throws out one unprepared question, “i know more about xx elevators, but i haven't heard too much about west german elevators.” “your price ratio ××a lot cheaper, your quality will not work?” “our community is very upscale, and it requires high maintenance in the later period. can you do it?”... salesmen are brave enough to “fight” and sometimes “single shots”. sometimes i move in as a team member
"save the soldiers" and work together until you see the "customer" satisfied smile.
product introduction is naturally the most important thing in sales training. during the training, deputy director of marketing and product strategy introduced systematically the technical advantages, specification range, market positioning and customer value of each product, and focused on introducing the west german sightseeing elevator, using the military-grade dual 32 hybrid chip, imported inverter, siemens integrated door machine, popular smooth and smooth. from the overall mechanical design, traction machine design, color design of the ultra-smooth motion system, to invest more human care concepts. the training also invited many “actual experts” with rich experience in the sales field of the company to share the pains and joys of the sales process with partners: what is the successful business visit process? how to establish your own credibility? how to become a winner? this series of questions was answered in several lecturer courses. together with their own sales experience, they comprehensively launched customer analysis, relationship building, demand excavation, value highlighting, and business negotiation. they summarized failure cases and shared their successful experiences.
at the end of the training, each trainee received a usb drive to record west german product samples and training materials, which they can use at any time. the trainees stated in the training questionnaire that they will be able to deepen and systematically understand west germany, its product lines, and market positioning through training so as to effectively enhance the comprehensive capabilities of the west german partner team, so that customers of west german products can provide more thoughtful services. and perfect service.